The work, and what it did.
A closer look at campaigns we've built end-to-end - the brief, the creative call, and the numbers that came back.
eBay Live
eBay Australia
The challenge
eBay was launching Live - a brand-new shopping feature - and needed audiences to actually understand it, not just see it. The brief: an authentic awareness campaign that explained the premise and amplified its reach at the same time.
Our approach
We built a 3-step campaign around camera-facing creators like Bajo, Walkrman and Bombastic - first educating audiences on what eBay Live was, then showing their favourite creators using it, then hero moments designed to convert curiosity into action.
The outcome
The campaign blew past viewership targets across shortform, generating 6M+ views and helping deliver some of eBay's biggest livestreams on the platform to date. The partnership extended beyond the initial campaign - into eBay's free-to-sell activity, and in-person creator appearances at Collectfest for eBay Live.
“Bajo and Elysa delivered incredible content across this eBay campaign, and your team were a pleasure to work with as always.”
ESO Online
Bethesda Softworks Australia
The challenge
Bethesda needed to drive awareness for The Elder Scrolls Online: Season Zero's APAC launch, reaching both lapsed/returning players and brand-new Australian audiences. Targets were set at 2,180,000+ video views and 60,000-80,000 link clicks to the Buy Now page.
Our approach
Ace activated 8 Australian creators spanning active/returning and brand-new player segments, producing 16 pieces of content across TikTok, Instagram Reels and YouTube - leaning on TikTok for shortform discovery and Instagram Reels for deeper engagement.
The outcome
The campaign delivered 4,415,000 total video views, 2x the original target, and 4,415,000+ impressions/reach, with roughly 50,000+ link clicks to the Buy Now page. TikTok drove 57% of views (2,519,000) and Instagram Reels 42% (1,857,000). Community response was strongest from Norzza's and Jagz & Elmza's audiences, underscoring the value of creators for re-engaging lapsed players.
“Our team absolutely loved the creative content, it's been sent to us so many times!”
Takis
Omnicom Media
The challenge
Takis was launching new flavours in Australia and needed to make noise. The brief: generate genuine buzz and put the brand on the radar of young Australian snackers.
Our approach
We built a comedy skit around Bajo - written to feel like native Bajo content, not an ad - that wove the new flavours into the bit while playing to his 90% Australian audience.
The outcome
The skit landed. 1,557,300 views from just 2 pieces of content - 70x the 22,000 view benchmark - putting Takis directly in front of the young Australian audience it was chasing, and building real relevance in a brand-new market.
“Thanks so much! So glad it all went live, it's such a great video. Bajo and your team did an amazing job for client.”
NVIDIA GeForce NOW
CloudGG
The challenge
GeForce NOW needed to break through with Australian gaming audiences - both the converted and the curious. The brief: amplify reach and engagement for the platform across new and existing gamers in ANZ.
Our approach
We tapped three of our strongest gaming creators - Jags & Elmza, Galaxy and SPL - to produce native TikTok content showcasing GeForce NOW in action, backed by targeted ANZ boosting to extend reach beyond organic.
The outcome
The campaign didn't just hit target, it tripled it - 1,512,700 views against a 500,000 goal (302%), and 37,600 engagements against a 15,000 target (250%). Every creator overperformed, with Jags & Elmza alone driving 1M+ views off a single piece of content.
“Ace Creators brought this campaign to life with some incredible content for brand. Thank you!”
TropFest 2026
Lumme Co.
The challenge
Tropfest was back. Lumme Co. needed to drive awareness for the in-person Sydney event and its YouTube livestream - and needed the campaign to land almost exclusively with an Australian audience. The Ace team was selected to drive Pop Culture and Gaming audiences to the event.
Our approach
We paired pure entertainment creators with entertainment-adjacent talent to cover Tropfest from every angle - event breakdowns, festival culture, and original short films that captured what the day was actually about. Four pieces of content, one goal: build anticipation before the gates opened.
The outcome
597,413 views from just 4 pieces of content - 96.64% of it Australian. That's 577,339 AU views against a 200K target: nearly 3x benchmark. The content didn't just perform, it converted - helping drive 35,000+ people through the gates on the day, with many more watching at home via YouTube.
“Thanks for the amazing campaign Ace crew! It was great to see it all come together. Great news on the views and engagement.”